When I visited a FL gaming store yesterday I couldn't resist to ask the owner if AoS is selling well. The answer was short. "No". She didn't sell any of the AoS starter boxes. And nobody had ever played it in the store. But she also told me that AoS had some positive side effects. Since the end of the WHF universe she sold more WHF stuff than ever. People were buying miniatures like crazy and she had almost no WHF stuff left. Old player were simply shifting to Kings of War, taking their old armies with them. Now that Kings of War is mainly played by fantasy gamers at the store also new player join the games. It didn’t take long for KoW to almost completely replace WHF. Looks like KoW is the real winner of the death of the WHF.
I don't know. I have the feeling that GW will sooner or later regret killing WHF. I mean abandoning a game or reducing its support is one thing I can totally understand. But killing a whole franchise is somehow crazy for me.
Noticing the recent change of mind in GWs management, the increased awareness regarding their products and the success that other companies have in fields that were abandoned by GW, I wouldn’t be surprised if WHF somehow gets a similar treatment like the Specialist games or even a resurrection.