I think the game looks fine for what it is, and I can see it attracting new players. It does nothing for me, however, and that price tag must be discouraging to any true new blood (though misty-eyed vets with their own kids now will make it sell).
I'm surprised at how unimpressed I am with the models- I was thinking this may be something worth getting just for them, and any actual gameplay would be secondary. Unfortunately most models have 1 or 2 poses that are repeated, the 'AoSed' stuff like the 'grotling scuttlers' or 'aelves' are ugly, and the number of models isn't really enough to be useful outside of this game. I'd like to have been able to collect enough Tzaangors for a full Fantasy unit, but at only 3 poses and 6 models per box, a full unit would look dull and eBay box splitters would be wanting my kidneys for the models.
I do like the familiars, and some of the heroes would look fine in a Fantasy army- but its not enough. No doubt AoS fans would have more use for more models, but that's not me.
