Warmonger: Two Years In

[Dave]

I track my costs and sales in a Google sheet, and on looking at it today I realized that Warmonger has been selling publicly for two years as of this month. I'd call this a stockholder's report but I have no stockholders...

Sales-wise, this past August was the best month that I've had since 9/14. Most months after a KS tend to do well too, but this was the first month where I saw a spike in sales that wasn't related to a new unit or people adding units to their pledge. That led to commissioning the horses (http://www.forum.specialist-arms.com/index.php?topic=8437.0) and will allow me to resupply as well. After those are taken care of I'll likely have a surplus at the end of the year again. That'll mean the some (or maybe all if sales keep) of the knight sculpts will be commissioned by the end of the year.

I'm not sure if I'll do a KS for the Knights. I'd been very lucky guessing the weight of the units up until the Halberdiers. If it wasn't for the number I sold in their KS I would have been underwater on them. I'd rather avoid that with the Knights, which means running a KS after everything has been paid for (lame, for multiple reasons) or figuring out a pre-order system (fun, and will see more of the customers money going right back into new models).

Finally, I was curious how many models I've sold since starting up, so here's the breakdown:

Zweihänder: 293 (12 per month)
Pikeniere: 408 (17 per month)
Arquebusiers: 219 (14 per month)
Armbrustschützen: 156 (16 per month)
Hellebardiere: 160 (40 per month)

That's 1,236 units, give or take a few.

[Aquahog]

Good times! May the not-lead ever keep flowing.

(Yeah, I did notice that the halberdiers are slightly more bulky than the previous units).

[Tiberius]

Very exciting news!  Glad to see there is still passion for Warmaster and 10mm worldwide.  Keep up the great work, looking forward to the horses and knights!

[jchaos79]

Dave you are making an incredible work.

Respect

[Stormwind]

Yay, I added 6 to that figure. =-P

This is great news, I'm excited to see how the Knights / horses turn out.

[andys]

Those sales total, (taps furiously on calculator), 67,680 points. Dave, you could rule the (old) world with an army that size! 

Very well done, keep up the good work. Fingers crossed you end up a rich man for your efforts!

[forbes]

Glad to hear things are continuing along nicely,  Dave.

Interesting that the Pikes have been the best seller.

One advantage of using KS is that you do get some extra promotion - but it may be the 10mm market is small enough that you don't get much extra reach from KS.

It might be worth doing a bit of analysis to see how many customers you have picked up on each KS, looking at both what they have bought on the KS and after. This might give you an indication if the KS costs are worth the new customers, or you can just work from Forums and existing customers.

[Stormwind]

Pikes came out first and are essential to a Dogs of War army.  It's going to be at least a year before I have anything that will use them but I wanted to support the project so I bought them with some Zweihanders as soon as I could!

[dry_erase]

This is great news!

I've been really impressed with how you've approached Warmonger - producing high quality units one at a time and providing an incredible service to fellow hobbyists. Keep it up!

[Dave]

I pick up a handful of new pledgers each time, for each KS they accounted for 10-15% of the total. That's enough to cover the 10% KS takes but that's about it. Most pledges come from the various forums I post links to or "direct traffic". I'm assuming the latter is the result of the e-mails I send out. As far as I can tell, I can get a breakdown of where the pledges came from but not who they came from. Given that, I'm not even sure the KS pledges ARE new customers as the info is only telling where they were on the internet before they pledged.

At any rate, glad people are enjoying the minis. It's yet to become a hassle so I'll keep at it. When it becomes a hassle I'll start taking money out of the pot for my time. Run away to some tropical island that CaptPiett keeps insisting I do with the KS funds.

[forbes]

Do you not have the addresses of everyone from fulfilling the pledges - that would let you pick out the new ones to Warmonger from each KS. But you wouldn't know which promotional activity had picked them up.

[Lex]

Capt probably suggest he will sail you there ?

[empireaddict]

Great stuff.  Please keep up the good work!

[Stuart Bleything]

Agreed with everyone else  , very nicely done . I must have 25 units and getting some more . Just want more , more . Yeah lead mountain is getting higher .

But since when did a minis addict ever learn to count or consider you have far too many of anything . He he he .

[Dave]

Thanks Stuart.

Stay tuned everyone, we're getting very close to a new commission and the next unit.