Wow, i though UK could be the biggest players manufacturer!!
I have understood very well what you, Calmacil and Stormwind, have said. In fact i'm in the same situation with my friends, i have six warmaster armies, and they are playing because of that. Though in 2000, when the game born, we played with cardboard bases full of thumbtacks, great years!!!
I play precious little but i live the passion for playing every day, participating in forums, collecting miniatures or terrain or whatever involved to the game (so i see me like a big fan).
I'd like to play much more and convince my friends to have their own armies (to have all of them, Empire also though i hate the look of that army XD), but they are in the same situation with me in other games. I can not claim much, anyway ;-)